GTM7 is part of Xponential7, an innovation lab founded in London in 2017.
In 2024, our founder developed a growing interest in the GTM Engineering revolution driven by Clay. A platform that coined the term "GTM Engineering" as we use it today.
That same year, Clay raised $86 million in Series B funding at a $1.25 billion valuation.
This milestone convinced our founder to train the entire team in Clay workflows and GTM strategy. The training with the team at automate rev. ops. began in December 2024 and ran through April 2025.
In March 2025, our founder Christian became an investor in Clay.com
GTM7 First tech stack: simple but effective
The first GTM project we executed was an AI-driven marketing outreach campaign for our Group company, Demand7.
The workflow:
Our first tech stack already integrated Apify, Clay, Lemlist, ChatGPT, and various Clay enrichment tools.
"Modern GTM doesn't live inside a single tool. It lives inside an ecosystem."
We've come a long way. We have a growing client base. We've studied, used, and tested multiple platforms. We have our favourites.
But our philosophy revolves around two key pillars:
We don't implement tech stacks for the sake of it. We start by understanding what clients need based on their business objectives and strategy. This is why we always begin with an audit.
Adding a tool for everything is easy. There are no limits. But GTM budgets spiral out of control quickly. Hiring GTM7 saves you time and budget. We've tested tools so you don't have to. You get what's best for your strategy and business objectives.
Optimised GTM Engineering is a fine art.
We operate primarily with two engagement models: project scope and monthly retainer.
We meet. We listen. And we prepare a plan of action formatted as a Statement of Work. Often divided into phases such as audit, tech stack setup, and pilot execution. Followed by tailored projects on areas to develop or enhance post-pilot.
We create a "pod" with a GTM Strategist, a GTM Engineer, and a Project Manager who work on your projects. The retainer includes a set amount of hours for monthly continuous GTM strategy development and framed recurring mini-projects.
You'll also have a clear price list that allows you to add hours and resources to tackle bigger projects as they emerge.
Discover the tools we use for sales automation, research, and prospect prioritisation.
View GTM ToolsRead how we transformed marketing outreach for Syensqo, one of the largest specialty companies in the world, achieving 50% open rates and 100 SQLs in two months.
View Case Study