We build ABM systems that monitor your target accounts for buying signals. Then automatically trigger personalised multi-channel engagement at the exact moment opportunity emerges.
From account tiering to signal monitoring and automated engagement, we engineer ABM systems that scale without losing personalisation.
Define the triggers that matter (funding, hiring, tech adoption, leadership changes) and build automated playbooks that engage accounts the moment signals fire.
Build and maintain dynamic account lists with AI-powered Ideal Customer Profile (ICP) scoring. Tier accounts by fit and intent to focus resources where they'll have the most impact.
Coordinate outreach across email, LinkedIn, WhatsApp, and paid ads. Ensure every touchpoint reinforces your message and moves accounts through the funnel.
Re-engage cold accounts with fresh signals and updated context. Turn dormant opportunities into active conversations with AI-personalised outreach.
Signal-to-engagement workflow architecture
Spotlight Service
Traditional ABM treats all accounts equally. Signal-based ABM treats them contextually. Engaging accounts based on what's actually happening inside their business, not just where they sit on a static list.
We use Clay and advanced AI agents like Claygent to perform multi-step research at scale. For example, these agents can scrape 10K reports, extract strategic priorities, identify technology investments, and synthesise findings into discrete data points. Far beyond what basic enrichment provides.
Different signals indicate different types of buying intent. We help you identify which matter most for your solution.
Funding rounds, M&A activity, IPO filings, revenue milestones, quarterly earnings
Executive hires, leadership changes, team expansion, job postings, promotions
Tech stack changes, new tool adoption, integration announcements, platform migrations
Product launches, partnerships, conference appearances, press releases, awards
New office openings, geographic expansion, market entry, headcount growth
Website visits, content downloads, competitor research, review site activity, social engagement
"The signal-based approach changed everything. Instead of spraying emails at a static list, we now engage accounts when something meaningful happens. Response rates tripled."
Discover the tools we use for sales automation, research, and prospect prioritisation.
View GTM ToolsRead how we transformed marketing outreach for Syensqo, one of the largest specialty companies in the world, achieving 50% open rates and 100 SQLs in two months.
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