At GTM7, we believe an effective go-to-market motion lives and dies by its tool stack. Without the right combination of activated platforms working in concert, achieving success at scale becomes exponentially harder.
That's why we've curated a list of our team's favourite tools and platforms we've tested, implemented, and validated across real client engagements. When we recommend a tool, it's because we've seen it deliver results for specific GTM objectives.
We love Clay. It's often the centrepiece of our GTM projects.
Clay's power lies in its ability to call APIs from dozens of platforms (most listed on this page) and execute repeatable actions at scale. Whether you're working with contacts, companies, or marketing copy, Clay can transform your data through multiple enrichment and scoring steps.
At GTM7, we use Clay as a workflow orchestration engine. Data flows in, gets manipulated through multiple enrichment and scoring steps, then pushes outward to other tools that continue the process.
Most GTM7 team members are officially trained and certified on Clay.
