We build automated systems that keep your CRM data fresh, accurate, and actionable. Transforming a dusty database into a strategic engine that drives revenue decisions.
From bulk enrichment to continuous data hygiene, we engineer the operational backbone that makes revenue teams effective.
Rehydrate stale records with fresh data. Validate emails, update phone numbers, fill missing fields, and score accounts against your Ideal Customer Profile (ICP). At scale.
Resurrect dormant leads with fresh context and AI-personalised outreach. Turn years of accumulated "dead" opportunities into active pipeline.
Track when contacts change companies. Automatically mark old records, create new contacts at their new companies, and trigger re-engagement sequences.
Standardise messy data, deduplicate records, and apply consistent qualification criteria across your entire database.
Automatically enrich new leads as they enter your CRM. Company data, LinkedIn profiles, technographics. Ready for immediate action.
Bulk enrichment from Clay to your CRM (image credits: Clay)
Spotlight Service
Old data handcuffs demand generation. If 20% of your CRM is outdated after just one year (and it probably is) you're making decisions on faulty intelligence. You're emailing wrong addresses. You're calling disconnected numbers. You're targeting people who left two years ago.
Clay's Bulk Enrichment changes the game. We can rehydrate millions of records without row limits or database bloat. The workflow engine processes at scale, syncs results directly to Salesforce or HubSpot, then automatically cleans up. Leaving you with fresh, validated data ready to drive revenue.
" We had 4 million stale records that nobody trusted. GTM7's enrichment process validated emails, updated contacts, and scored everything against our ICP. CRM hygiene went from a quarterly nightmare to an automated utility."
Intelligent lead resurrection via custom signals
Spotlight Service
Every CRM has a graveyard. Leads who went cold. Opportunities that stalled. Contacts who ghosted. Most teams let them rot. Smart teams resurrect them with fresh context.
We use AI-powered workflows to identify which dead leads are worth re-engaging. Looking for signals like job changes, company news, funding events, or technology adoption that create new reasons to reach out. Then we craft personalised outreach that references their specific situation, not just another "checking in" email.
Discover the tools we use for sales automation, research, and prospect prioritisation.
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